De Icebreaker Creative Studio Secures Victory in the 2024 MUSE Design Awards
Ahmedabad, Gujarat – The MUSE Creative and Design Awards have unveiled their winners for the first competitive season of 2024. Hosted by the International Awards Associate (IAA), these competitions received over 8,500 entries from across the globe, affirming their position as prestigious programs honoring creative and design professionals.
In the first competitive season of 2024, De Icebreaker Creative Studio earns the Gold and Silver award in the competition. The work that led to this victory was created by Pankti Sheth and team for Magic Bites that bagged the gold award and Revolt, Truangle Technologies LLP that bagged the Silver award.
“We’re overjoyed to receive the prestigious MUSE Design Awards for our work with Magic Bites and Revolt Beverages! Winning the Gold award for our vibrant Kix packaging and mischievously fun Kixster character design fills us with pride. It’s a testament to our commitment to infusing color and joy into every project. Our collaboration with Magic Bites allowed us to create packaging that not only catches the eye but also captures the playful spirit of their snacks.
Moreover, receiving the Silver award for our Revolt Beverages packaging, featuring our unique
Devnagri font inspired by Ram Vilas Paswan’s vision to incorporate Hindi or regional language on FMCG packaging, is truly an honor. We believe in embracing diversity and celebrating culture through design. We’re grateful for the opportunity to bring happiness and innovation to the world of FMCG snacks and beverages.” – De Icebreaker Creative Studio
The MUSE Awards encompass a range of competitions designed to recognize excellence across diverse fields. The International Awards Associate (IAA) ensures these competitions are accessible and fair, guaranteeing that recognition is earned by those who truly deserve it.
“Creativity knows no bounds; it’s the cornerstone of every great design. At IAA, we’re committed to honoring and promoting the brilliance and originality that propel the creative process forward,” explained Thomas Brandt, spokesperson of IAA. He continued, “With every stroke of genius, we’re reminded of the boundless potential of human imagination.”
Comprised of industry professionals, the jury panel at IAA upheld impartiality and applied industryrelevant assessment criteria with precision. The jury’s role was to recognize companies or individuals whose works showcased excellence and drove their industries forward – a goal they admirably achieved.
Grand Jury Panel
Among a diverse pool of applicants hailing from 22 countries, the competition carefully selected 56 jurors. These esteemed professionals are widely respected in their respective fields and boast affiliations with prestigious organizations within the creative and design industries. For example, Executive Creative Director at Grey Pakistan – Fizza Shah, Creative Art Director at Ogilvy Australia –
Alexandre de Mello Collares, Art Director at VMLY&R São Paulo – Felipe Paganoti, Chairman of
Asia MarTech Society – Ken Ip, Creative Director at BEAMY – Ronn Lee, Creative Director at Saatchi
& Saatchi MEA – Augusto Correia, Founder and Creative Director of RCBD – Ralph Christian
Bremenkamp, Senior Architect at Tiago do Vale Architects – Tiago do Vale, Creative Director at
Kre8ive Partners – Mark Turner, Associate Principal / BIM Lead / Adjunct Professor at Kohn Pedersen Fox; Kean University – Yafei Zhang, Creative Director, MRM / McCann and Makina & Co – Danilo Villanueva, to name a few.
Aside from utilizing industry-relevant standards in judging entries, impartiality was also maintained through the blind judging method. This approach involved evaluating entries independently, without comparing them to other submissions, ensuring that each winning work was recognized solely based on its own merits.
Participation of International Brands
As an international award platform, the MUSE Creative and Design Awards attracted entries from internationally renowned organizations. Some submissions were directly made by these companies, while others were submitted by entrants who had produced work for them. Direct submissions featured recognizable names such as Coach, NBCUniversal, CJ ENM, Gravity Global, Hong Kong Tourism Board, Aedas, Les Ateliers Louis Moinet SA, Ltd, Bells + Whistles, and Geely Design; while indirect submissions included Lay’s / Netflix, Mattel, KFC, Walt Disney Studios, Warner Bros. Entertainment, Google, Nikon, Spotify, Mercedes-Benz, Leica Geosystem, Bank of The Philippine Islands, Tsingtao Brewery Co., Ltd, and Genesis.
“Celebrating the exceptional talent and creativity of individuals who are making a positive impact on their industries is a source of immense pride for IAA,” Thomas remarked. “Their dedication to excellence serves as a beacon of inspiration, guiding aspiring creatives worldwide toward their own remarkable achievements.”
About International Awards Associate (IAA)
Established in 2015, the International Awards Associate (IAA) is a global organization dedicated to recognizing professional excellence and outstanding achievements in various industries. As the organizer of a wide range of prestigious award programs such as the MUSE Creative Awards, MUSE Design Awards, Vega Digital Awards, NYX Awards, NYX Game Awards, TITAN Business Awards, TITAN Property Awards, London Design Awards, NY Product Design Awards, and many more, IAA aims to honor, promote, and encourage professional excellence, from industry to industry, internationally and domestically, through award platforms that are industry-appropriate.
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